Clik here to view.
How the New Facebook Changes Will Affect Businesses – Part II
The following is a post from Kevin Olivieri, TIG Global Social Media Analyst. PART II (of a II Part series) Last week we went over how the new Facebook changes affect Businesses in regards to content....
View ArticleClik here to view.
Tailoring Your Message to the Guest Leads to Conversion (Part I)
The following is a post from Jos Schaap, TIG Global President. In today’s world an extensive SEO and SEM strategy is the key to drive guests to your hotel website. Every hotel probably has a good SEO...
View ArticleClik here to view.
The Evolution of the Booking Widget
The following post is a collaboration from TIG Global’s User Experience group. The post was a featured article on Hotel Marketing. Here in the User Experience group at TIG Global, we think a lot about...
View ArticleClik here to view.
Facebook’s New Social Ads – What They Do and Why It Doesn’t Matter
The following post is from Brian Bagel, TIG Global Social Media Manager. You’ve probably heard the buzz by now that Facebook will be releasing a new advertising unit. The article you read may have...
View ArticleClik here to view.
Facebook Launches Timeline For Brands: What Does That Mean For Your Business?
The following post is from Kevin Olivieri, TIG Global Social Media Analyst. Today, Facebook has announced they are completely redesigning brand pages into the Timeline format. This much more...
View ArticleClik here to view.
New Moderation Feature Lets Admins Review Fan Content Before It Goes Public
The following post is from Kevin Olivieri, TIG Global Social Media Analyst. Underneath all the news of the Timeline redesign of brand pages, an overlooked but potentially very powerful little feature...
View ArticleClik here to view.
Why Hotels Should Care About Airbnb
The following post is from Justine Santa Cruz, Production Coordinator. If you’re not already familiar, Airbnb is an online marketplace for people to list, discover, and book unique accommodations...
View ArticleClik here to view.
Facebook Exchange: What Should You Know?
The following post is from Meghan Veroneau, Marketing Coordinator. In the next few weeks Facebook will be debuting Facebook Exchange, a new switch to the social network’s ad platform. If you thought...
View ArticleClik here to view.
Infographic: How Restaurants are Using Mobile and Online Technology
We found this cool infographic from HighTable.com on how restaurants have been impacted by online ordering and presence of apps. The information below includes both branded and independent...
View ArticleClik here to view.
Facebook Seeing Potential in E-Commerce: What the New ‘Want’ Feature Means...
The following post is from Isel Galvan, Web Marketing Analyst. This week, Facebook announced that they are testing yet another feature on their social media platform. No, it’s not the ‘dislike’ button...
View ArticleClik here to view.
Blogging 101: Five key benefits to starting a hotel blog
The following post is from Meghan Veroneau, Marketing Coordinator. There’s been a lot of talk in the hospitality industry about blogs and how they can help enhance your property or brand’s overall...
View ArticleClik here to view.
Webinar: Social Media Strategy: Reputation Management
Reputation management has become an integral part of a company’s successful social media strategy. Many businesses have found great success in marrying the inherent promotional nature of their social...
View ArticleClik here to view.
Blogging 101: Determining if your hotel is a good fit for a blog (Part Two of...
The following post is from Meghan Veroneau, Marketing Coordinator. There’s been a lot of talk in the hospitality industry about blogs and how they can help enhance your property or brand’s overall...
View ArticleClik here to view.
Blogging 101: Creating Content for Your Hotel Blog
The following post is from Meghan Veroneau, Marketing Coordinator. There’s been a lot of talk in the hospitality industry about blogs and how they can help enhance your property or brand’s overall...
View ArticleClik here to view.
How a Higher TripAdvisor Ranking Can Help Hotels Book More Room Nights
The following post is from Jonathan Brinksman, Senior Web Marketing Analyst. TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines...
View ArticleClik here to view.
Capturing the attention of summer travelers on social media
The following post is from Meghan Veroneau, Marketing Coordinator. According to a recent TripAdvisor survey, 86% of people are planning a leisure trip this summer and 30% are planning trips for the...
View ArticleClik here to view.
Instagram v. Pinterest: Where should your hotel spend its time?
The following post is from Meghan Veroneau, Marketing Coordinator. Do you have a specific person who handles the various social media platforms at your property? If you’re like most hotels, you...
View ArticleClik here to view.
Paid Search: Why aren’t my ads appearing?
The following post is from Carley Beckner, Web Marketing Analyst. We know if can be infuriating to invest in paid search campaigns and not see your ads appear when you search the terms you bid on....
View Article
